Running Order

MAXIMISE: Profile – Potential – Profit – Presence

The possibilities are endless

9.00am – 10.15am

Delegates arrive, registration, refreshments, networking and exhibition viewing.

10.15am – 10.30am

Welcome and opening remarks.

10.30am – 11:00am: Maximise your profile

Building a stand out brand: Richard Hurst, creative director, WPA Pinfold.

From marketing and branding to generating PR, operators who successfully maximise their profiles can reap the rewards. Award winning branding expert Richard will explain how to make your club stand out for all the right reasons.

11:00am – 11.30am: Maximise your potential

The key to creating an award winning team: Scott McGarry, owner, Scott McGarry Health and Fitness.

A highly skilled and motivated workforce is a must for any operator striving for long term success.

Here, multi-award winning gym owner Scott will explain how he gets the best out his staff and why a strong focus on training and development has paid off for both his team and his members.

11.30am – 12.30pm

Refreshment break & exhibition viewing.

12.30pm – 1.15pm: Maximise your profit

The golden rules of creating a profitable facility: Duncan Jefford, South East regional director, Everyone Active.

Gaining the best return on investment is vital for any operator looking to run a successful business. From budgeting tips to secondary spend opportunities, Duncan will explore the best ways to maximise your profits – and keep your members happy.

1.15pm – 2.15pm

Lunch, Networking & Exhibition Viewing.

2.15pm – 2.45pm: Maximise your presence

Win at social media and grow your fitness following: Ben Coomber, performance nutritionist and educator.

Used effectively, social media can give your business a valuable boost. In this session, Ben will reveal the common mistakes people make – and how to get it right.

2.45pm – 3.45pm

Exhibition, networking and raffle prize draw.


Event Close.